{"id":15964,"date":"2018-03-22T00:00:00","date_gmt":"2018-03-21T23:00:00","guid":{"rendered":"https:\/\/sapastaging.com\/alfa-romeo-the-story-of-the-neapolitan-car-that-made-it-to-formula-1-and-the-secret-they-used-to-win-races\/"},"modified":"2024-10-01T10:11:33","modified_gmt":"2024-10-01T09:11:33","slug":"alfa-romeo-the-story-of-the-neapolitan-car-that-made-it-to-formula-1-and-the-secret-they-used-to-win-races","status":"publish","type":"post","link":"https:\/\/sapastaging.com\/en\/alfa-romeo-the-story-of-the-neapolitan-car-that-made-it-to-formula-1-and-the-secret-they-used-to-win-races\/","title":{"rendered":"Alfa Romeo: the story of the Neapolitan car that made it to Formula 1 (and the secret they used to win races)"},"content":{"rendered":"<h2><span style=\"font-weight: 400; color: #ff0000;\">\u2026the same \u201csecret\u201d used by SAPA to get a 38% increase in turnover over the last year!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That evening I was coming back from work after a long, hard day. I felt like I had done my duty and I had been productive, but I was also feeling quite tired.<\/span><\/p>\n<p><b>\u2026 I would have never imagined that in a short while a piece of news would get me back on my feet, in a matter of seconds!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A dark and starless night was seeing me home, I confess that my feet could barely press the gas pedal and the muscles of my arms were tense while I moved them towards the gearshift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, my mind was still on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I parked the car in the usual spot and walked to the entrance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was late in the evening, and a deafening silence was whispering into my ears seductively: just crawl to bed, prepare for the night, and sleep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, I drove away that thought for a while.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I had a routine to follow: every night I try to catch up with the news of the day, helped by my trusted laptop. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The white screen was there, waiting for me. So was the keyboard, used to the rhythm of my fingers, touching it, that day, at such an unusual time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I typed \u201cnews\u201d into Google (Yes, I know, I was tired and had no wish to strain my brain). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I skimmed the page with the news of the day. My eyes set, almost as if they were called by an irresistible force, towards the picture of a Formula 1 car. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I couldn\u2019t believe that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I closed my eyes shortly, and then I slowly opened them back with emotion, when I read\u2026<\/span><\/p>\n<p><b>\u201c<\/b><b><i>Alfa Romeo unveils C37, the return of the \u201cBiscione\u201d in Formula 1<\/i><\/b><b>\u201c\u00a0<\/b><\/p>\n<figure id=\"attachment_7335\" aria-describedby=\"caption-attachment-7335\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7335\" src=\"https:\/\/staging-222413.xyz\/wp-content\/uploads\/2018\/03\/Alfa-Romeo-F1-SAPA-Superior-Auto-Parts-Always-2.jpg\" alt=\"\" width=\"1500\" height=\"1050\" \/><figcaption id=\"caption-attachment-7335\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">The new F1 by Alfa Romeo<\/span><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Now, pardon me if I appear to be a little emotional, but trust me, that evening, after reading the name \u201cAlfa Romeo\u201d next to the words \u201cFormula 1\u201d I got my energy back. I could feel it from my feet to my stomach. It was all so exciting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alfa Romeo is one of the brands that we are honoured to provide with our most innovative patents, like the One-Shot&#x2122; Engine Beauty Cover. It was also fascinating to see such an important Italian brand, with his \u201clegendary\u201d history and all obstacles the company had to overcome, returning to Formula 1\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If, like me, you\u2019re a bit of a patriot, and a little nostalgic, you probably know what I mean.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I didn\u2019t stop there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I took my eyes away from the screen for a few seconds, and got back to my reading shortly after. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The article I started to read recounted the history \u2013 a summary of it, obviously \u2013 of the brand Alfa Romeo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you wondering what made this possible? Keep reading. It\u2019s a secret that many still underestimate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I will tell you how, using this secret, SAPA was able to go faster over the last few years and get ever more satisfied customers.<\/span><\/p>\n<h3><b>The story that marked a whole nation (and what we can learn to get ready for the future) <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The company was founded in 1910 and back then used to be called just ALFA, the name ROMEO was added some years later.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7337\" src=\"https:\/\/staging-222413.xyz\/wp-content\/uploads\/2018\/03\/Alfa-Romeo-F1-SAPA-Superior-Auto-Parts-Always-4.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The company made sport cars in the beginning, but for various reasons they started making larger vehicles as well, like trucks and buses, along with engines for airplanes and submarines. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s with sport cars that the company will imprint his brand among the legends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quoting Wikipedia:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThe first department at Alfa Romeo to be dedicated exclusively to racing was Alfa Corse, founded in 1938.\u00a0This department dealt with design, production and maintenance of the racing cars, and was initially managed by Enzo Ferrari.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In 1963, Giuseppe Luraghi and Carlo Chiti founded Auto Delta, which became the racing section of the \u201cCasa del Biscione\u201d (<\/span><span style=\"font-weight: 400;\">Italian for &#8220;House of the Big Grass Snake&#8221;)<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>This external department was created to provide Alfa Romeo with a slender, independent structure that could relieve the parent company from the load of work connected to the competitions. In 1966 Alfa Romeo acquired Autodelta, which officially became the company\u2019s new racing section, replacing the internal one.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">During the 50\u2019s, thanks to an excellent performance by Nino Farina, Alfa Romeo conquered a Formula 1 first prize, along with important trophies in other European and international races<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7338\" src=\"https:\/\/staging-222413.xyz\/wp-content\/uploads\/2018\/03\/Alfa-Romeo-F1-SAPA-Superior-Auto-Parts-Always-3.jpg\" alt=\"\" width=\"1280\" height=\"960\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How could a company, who went through the tragedy of war, equip itself to win important races such as Formula 1 and other European championships, while having less capital than the others did?<\/span><\/p>\n<p><b>Using an innovative trick that no one had thought about before:<\/b><\/p>\n<p><b>X <\/b><span style=\"font-weight: 400;\">Other carmakers invest in a multitude of areas and try to make each single part in the same plant\u2026<\/span><\/p>\n<p><b>\u2014&gt;\u00a0<\/b><span style=\"font-weight: 400;\">Alfa Romeo builds an external department, which exclusively specializes on just a few car parts production, investing a good amount of the revenue in R&amp;D and ensuring the car has state of the art components in comparison to the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the following years, the car kept on winning. Over time, the company ended up focussing on the production of motors and specific accessories, perfecting a small number of processes and becoming the supplier of choice for important brands such as Ferrari.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few days ago I happily found out that Alfa Romeo had decided to get back to making formula one racing cars<\/span><\/p>\n<h3><b>What\u2019s Alfa Romeo\u2019s secret? <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alfa Romeo\u2019s strategy was to create autonomous external departments, allowing them to deal with and specialize in specific areas, investing the company\u2019s revenues in R&amp;D, and staying ahead of the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAPA did the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We specialize in the production of specific parts and automate processes so that our plants can make thousands and thousands of components per day.<\/span><\/p>\n<p><b>That\u2019s the real secret.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While the competition was focussed on bigger and more aesthetic parts of the vehicle, trusting external suppliers for the rest of the few components, Alfa Romeo built a number of external production plants, each specializing on a single process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back then, the secret was underrated (and for some companies, it still is) and allowed the company to acquire an incredible know-how, and to perform better than most, with lower costs, no waste or design mistakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be wondering\u2026<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThis might have been true in the past. Companies nowadays are able to produce flawlessly all of their components\u201d\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not entirely true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me clarify: surely the whole business sector has made giant steps in comparison to the last decade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this does not mean that companies are now all on the same level, or have the same know-how. Specializing in specific micro-areas still allows better results with inferior costs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAPA, for example, has decided to specialize in the processes and automation of the production of a set number of components.<\/span><\/p>\n<h3><b>How SAPA is leading for innovation in 2018\u00a0using the ONE SHOT&#x2122;\u00a0process <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019d like to show you how all of this is related to one of the products we make every day in our plants. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years, by investing in R&amp;D and engineering, we managed to create a process that is unique all over the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results followed shortly<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAPA won a prize at the\u00a0SPE Automotive TPO Conference 2017 in Detroit for his patents; Only 5 car part makers were selected among 70 firms, known to be the best and most innovative in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was a great honour for us, several magazines talked about it, among which Quattroruote.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6929\" src=\"https:\/\/staging-222413.xyz\/wp-content\/uploads\/2017\/10\/Quattroruote-SAPA-Detroit-2017.jpg\" alt=\"\" width=\"1298\" height=\"1174\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s get back to us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How did we actually get these results?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make an example related to Alfa Romeo, let me tell you about the Engine Cover we make for them, and the difference between the current production methodology and SAPA\u2019s one.<\/span><\/p>\n<h3><b>How an Engine Beauty Cover is made<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u2013 Standard method<\/span><\/p>\n<p><b>X Phase 1:<\/b><span style=\"font-weight: 400;\">\u00a0injection printing of the hard shell of the engine cover<br \/>\n<\/span><b>X Phase 2:<\/b><span style=\"font-weight: 400;\">\u00a0extraction of the printing press<br \/>\n<\/span><b>X Phase 3<\/b><span style=\"font-weight: 400;\">: addition of the soundproofing foam, usually provided by an external supplier (together with transport, packing \/ unpacking, storage, warehouse handling costs and complications)<br \/>\n<\/span><b>X Phase 4:<\/b><span style=\"font-weight: 400;\">\u00a0assembly of the subsidiaries such as rubbers, starlocks, washers, caps, logos.<br \/>\n<\/span><b>X Phase 5<\/b><span style=\"font-weight: 400;\">: manual or robotic quality checks: components assembly check, aesthetic validation, grip of the rubbers.<\/span><\/p>\n<p><b>Risks:<\/b><span style=\"font-weight: 400;\">\u00a0With this kind of procedure, the human phase-by-phase intervention plays a key role. This, according to few figures, is correlated to a significant increase in faulty parts, due to lack of components, erroneous assembly etc.<\/span><\/p>\n<h3><b>\u2013 ONE SHOT&#x2122; method<\/b><\/h3>\n<p><b>Single Phase<\/b><span style=\"font-weight: 400;\">: a single production island designed to make both plastic and foam components. The operator opens the mould and extracts the finished part. All is done in one shot. Human intervention is avoided, thus eliminating any chance of error. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lower cost for single component: how much could you save on hundreds of them?<\/span><\/p>\n<p><b>\u2013 variable costs<br \/>\n<\/b><b>+ process quality<br \/>\n<\/b><b>+ 3 times more productive than the standard method<br \/>\n<\/b><b>+ weight performance<\/b><\/p>\n<p><b>This is an example of how research, innovation and a bit of audacity can lead to win important races. SAPA\u2019s objective is to win the race for innovation as Alfa Romeo did it in Formula 1.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To sum it up, we talked about how important it is for a company to invest in innovation, and how applying the same \u201csecrets\u201d that were used years ago to win Formula 1 races is still possible TODAY.<\/span><\/p>\n<h3 style=\"text-align: center;\"><b>If you\u2019d like to know more about SAPA\u2019s ONE SHOT &#x2122; process\u00a0<\/b><span style=\"font-weight: 400;\">and the solutions we are developing for you, contact <\/span><a href=\"mailto:customercare@sapagroup.it\"><b>customercare@sapagroup.it<\/b><\/a><b> now<\/b><span style=\"font-weight: 400;\">, a SAPA Genius will get in touch within 24h.<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>\u2026the same \u201csecret\u201d used by SAPA to get a 38% increase in turnover over the last year! That evening I [&hellip;]<\/p>","protected":false},"author":1,"featured_media":15960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/posts\/15964"}],"collection":[{"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/comments?post=15964"}],"version-history":[{"count":1,"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/posts\/15964\/revisions"}],"predecessor-version":[{"id":17875,"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/posts\/15964\/revisions\/17875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/media\/15960"}],"wp:attachment":[{"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/media?parent=15964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/categories?post=15964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sapastaging.com\/en\/wp-json\/wp\/v2\/tags?post=15964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}