{"id":16921,"date":"2019-05-03T00:00:00","date_gmt":"2019-05-02T23:00:00","guid":{"rendered":"https:\/\/sapastaging.com\/luxury-cars-there-is-only-one-way-to-become-queen\/"},"modified":"2024-10-01T10:10:57","modified_gmt":"2024-10-01T09:10:57","slug":"luxury-cars-there-is-only-one-way-to-become-queen","status":"publish","type":"post","link":"https:\/\/sapastaging.com\/en\/luxury-cars-there-is-only-one-way-to-become-queen\/","title":{"rendered":"LUXURY CARS: THERE IS ONLY ONE WAY TO BECOME QUEEN."},"content":{"rendered":"

Luxury cars were able to meet their customers\u2019 expectations over time, they continuously improved their quality performance and increased customers\u2019 trust and predilection for their brand. What is their secret?<\/span><\/h2>\n

She wears her best dress while she walks on the streets of London, which have become her catwalk.<\/strong> I look at her while sitting comfortably on the sofa at home, and I can\u2019t deny that I am excited: I\u2019d like to be there, too. I lean forward and I turn the volume up. I can feel my neck and body leaning forward.<\/p>\n

As she passes by, I see people gathering around, they are not happy with just taking a glimpse: they want to be near her, in the first row.<\/strong> Her bearing has an aura that stretches out many metres around her and the sound she makes is unique in the world.\u00a0<\/strong>You could recognise her by her sound, blindfolded. Do you know who I am talking about?<\/p>\n

Three words differentiate her: tradition, magnificence and ability to renovate herself.<\/strong> Some might say that there are many like her: on paper it is true, that\u2019s right.<\/p>\n

But there’s only one queen. <\/strong>Try and ask any British citizen and they\u2019ll tell you the same.<\/p>\n

What comes to your mind if I mention Queen Elizabeth II? Let me guess: her hats that always match her elegant suits, her hand waving at the crowd on the streets of London and her stern and sweet voice on Christmas morning.<\/p>\n

Because of her story and her longevity, the Queen today gives a sense of security, she is an institution that remained truthful to herself while accepting the changes that came over time.<\/p>\n

And the more I look at my screen, the more I convince myself that the same thing can be said of her, the queen of cars: the Ferrari F8 Tributo, which is charming dozens of British people on the screen right before me.<\/strong><\/p>\n

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The new Ferrari supercar drove down the streets of London in March and replaced 488GTB.<\/figcaption><\/figure>\n

If we look carefully, the three above are characteristics that can be ascribed to all the cars that are generally referred to as \u201cluxury cars\u201d.<\/p>\n

The need to evolve and improve and, on the other hand, the need to be recognisable and to create a sense of belonging in those who drive them are direct consequences of their being a non-essential good.<\/strong> This means that the appeal of a car like F8 Tributo is linked to its brand but also to how much it evolved from the previous version.<\/p>\n

Imagine how awesome it would be to obtain the same result also with regular, everyday cars. There would be no struggle to gain customers; there would only be a determination to produce improved cars to confirm the client’s trust in the product,<\/p>\n

How can one reach such an ambitious objective? Have you ever wondered?<\/p>\n

It is the luxury car market to tell us about it.<\/p>\n

If you investigate the process that leads a person to become curious about, to purchase and to stay loyal to a luxury car, you\u2019ll find…. a formula.<\/p>\n

That\u2019s right.<\/p>\n

The little and essential trick that makes brands such as Ferrari, Rolls Royce and Aston Martin immortal is not really a trick, it\u2019s about having an applicable and repeatable method <\/strong>that acts as a double guarantee:<\/p>\n